Echoleaf is an original self-healing medical supplies brand. The project was completed over 3 months, starting with investigation into the industry to create an original brand identity.

One of the final outcomes for this project was a full brand guideline document, the full version of which you can click through below.

After exploring competitors and identifying the medical niche, I created a write-up that honed in on the brand’s positioning, including their messaging, audience, and value proposition before jumping into visuals.