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This project involved a conceptual and visual redesign of an existing app. I chose Crackle, a free-with-ads streaming service that needed serious UI updating and an injection of brand personality.

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Initial usability testing took place with five 20-21 year old college students who all used 2+ streaming services and streamed at least once a week.

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The post-redesign usability test/evaluation was done by 5 different users within the same demographic as before. After making last adjustments, I created a final set of brand guidelines for the redesign.

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